Gabrielle de Vietri: Ideas Catalogue: Issue Two

www.ideascatalogue.com

The second issue of the Ideas Catalogue was launched at the Sacha Design Showroom in October 2006 by The Honourable Brett Anthony Christian, Minister for Ideas.

Issue Two is a limited edition of 200 and contains ideas submitted by readers, both artists and non-artists.

Idea Cookies served at the launch gave enthusiasts quick ideas to carry out on the spot or when they got home, and sometimes contained one instruction that contributed to a larger group activitythat came together at a precise moment. Below is the “Plate Dance” which occurred with the concurrent ideas:

“At 7.35pm ask for two plastic plates from the sales desk lady”,

“At 7.35pm request Can Can music at the bar” and

“Ask any middle-aged lady with braids and a stripy-sleeved top to entertain the crowd”.

Founding Editor, Gabrielle de Vietri and The Honorable Brett Anthony Christian, Minister for Ideas, launch the second issue of the Ideas Catalogue.

Over the course of the evening, actors carried out one of the ideas submitted by designer, Tamarin Morley, as a free sample. The idea, “Posing as Charity Workers”, instructed the actors to approach people asking if they “had a minute” and proceed to tell them their initial impression of that person, any observations or assumptions they may have made about that person, or give them any advice they deem necessary. They were to be honest, but tactful, and give rather than collect information.